Is the brand running out of ideas?
Hype aside, Supreme does make good sneaker collabs with brands like Nike. If you go through their archives from the 2000s, Supreme was killing it with the SB Dunks and the Blazers. Then in the 2010s, Supreme continued with dope collabs using the SB Dunk Lows, Air Force 1s, Foamposites, and even with lesser-known pairs like the Air Max Tailwind 4 and Air Humara.
So when Supreme officially confirmed their 2020 Nike collab using the Air Force 1 Low, I was like “you got to be kidding me”. Take a look at the official shots below:
What’s the issue about both pairs? Aside from the very small Supreme box logo branding on the lateral quarter panel, they are basically triple white and triple black Air Force 1 lows. Ask most sneakerheads about this upcoming collab pair and they will say the same thing: it is one of the laziest Nike x Supreme collabs in history. It’s so lazy, one can easily customize their pair of triple white or triple black Air Force 1 Lows by slapping a Supreme box logo into it—go search YouTube or Instagram and you know this DIY hack is very, very easy.
Will they sell out? Most likely because of that tiny box logo branding. Are they worth copping? To be honest, no. Heck, even Virgil Abloh makes relatively boring models like the Air Jordan 5 interesting (even if I’m not a fan of the said silhouette). What can Supreme do? I know this may be a long shot, but maybe Supreme should consider retroing some of their better Nike collabs for a change.
Be seriously Supreme…you can do better than releasing boring collab pairs or mundane Supreme-branded items like a Supreme brick.