Does it make sense to use a variation of previously-released colorways?
Without a doubt, the Yeezy brand has helped adidas make significant gains for last year. The trend appears to be the same for 2019, with adidas increasing the number of Yeezy drops. To date, there are around 18 different Yeezy models (not counting the restocks and reflective models) that have released, along with at least a dozen more dropping in the coming weeks. Yeezy Mafia gave us a preview of what’s dropping this September, and it is a far cry from the early days of Yeezy—specifically in 2015, where drops occur every two or three months.
YEEZY SEPTEMBER LINE UP
PICK YOUR FAVORITE pic.twitter.com/FjdjZyx6Pe
— YEEZY MAFIA (@theyeezymafia) August 30, 2019
Looking through the lineup, save for the Dessert Boot, the upcoming Yeezy Boost 700 and 350 colorways looks quite boring. Why? Because they are almost a rehash of a previously released colorway. I’ve noticed this trend with the following:
-Yeezy Boost 700 Utility Black and Vanta,
-Yeezy Boost 350 V2 Antlia and Glow,
-Yeezy Boost 350 V2 True Form and Synth,
-Yeezy 500 Bone White and Salt
Then there’s also this trend of introducing the same colorway but using a different tooling for the upper. That’s the case for both V1 and V2 of the Yeezy 700 Boost Inertia and both V1 and V2 of the all-black Yeezy Boost 350 (the V1 is more known as Pirate Black).
As someone who has been monitoring sneakers for a while (and someone who managed to cop a pair of Yeezys for retail way back in 2015), I have mixed emotions with the Yeezy brand. I’m happy because with the multiple Yeezy drops happening lately, people (especially those who want to own a pair) now have better chances in copping one—at least in theory, since adidas is not ramping up the production numbers enough to saturate the market (like with the case of Air Jordan retros and adidas’ UltraBoost sneakers).
On the other side of the coin, I’m quite worried about the brand since they have this tendency of dropping the same silhouette several times with roughly the same color blocking. In addition, I think that there are too many 350 V2 drops already and that adidas is lacking in creative edge with its Yeezy Boost 700 and Yeezy 500 drops.
While there is still hype for Yeezys (me and Colin think the Yeezy hype will last a year or two in the Philippines), adidas (or more like Kanye himself) should start pushing for new Yeezy models (as in new silhouettes, not colorways). If I were adidas, I’d pause on the Yeezy Boost 350 V2 and Yeezy Boost 700s, and focus on newer models like the Yeezy Boost 350 V3, Yeezy Basketball, Yeezy 451, and Yeezy Boost 700 VX.
I really miss the old Kanye—the one that loves to execute crazy ideas, and I’m waiting for him to do the same. Not just with music (he’s rumored to drop new tracks soon), but also with his sneaker line.