A sad time as retailers decided to think backwards

2011: I was fresh out of college, already working, and finally earning money that gave me the privilege to buy the sneakers that I want. While retailers like Sole Academy and Titan were new back then, they made an effort in bringing some of the hype pairs to our shores—which came at a right time, as Shoe Salon was slowly losing its prestige of bringing heat pairs to the country.

Being new to the game, releasing limited pairs like Air Jordan Retros and other limited edition sneakers was not a walk in the park: people had to line up for hours (or days in the case of the 2011 Air Jordan 11 Concord release at Nike Park High Street), and resellers were able to get more than a pair because of their hustle (and backdoor connections). It was admittedly chaotic, prompting these retailers to find ways in order to make limited edition releases more organized.

There was e-mail reservations, Twitter DM RSVPs, and even raffles (both in-store and online) to combat this problem, and it seemed all and good—until recently.

We are more than halfway into 2019 and yet time has turned back to memories of 2011. Titan launched their new app last August 10, and timed it with the release of the Air Jordan 1 SB UNC. This time around, I am doing a bunch of freelance work (along with helping out in the family business), and have mellowed down in buying sneakers—I’d only cop if I get picked in a raffle or if I stumble upon them while visiting the mall, OR if I actually like the pair so much that I’d wear it practically every day.

While I was disappointed that Titan made the Air Jordan 1 SB UNC a surprise drop, I sensed that something was not right—starting when my Titan account could not be used in both the app and webstore for some reason. I called up Titan, and I was told that it was an issue with the app, where the database of old members were rendered unusable (seriously Titan, why make such a faux pas?). I had to make a new account just to make both the app and the web store work for me.

While I did not physically go to Fort for the release (I was informed of the drop when I just arrived home from event coverage), I got news at how things went down. No need to describe every single detail, but all I can say is that it reminded me of the old days. Here’s a post that best describes the August 10 commotion:

While I’d cut some slack for such fiascos, it is unforgivable this time around. It is 2019 for crying out loud, and you have an app that should monitor people planning to buy the sneaker. Yet, Titan broke their own rules, resulting into 1) people getting pairs that are NOT their real size, 2) people getting multiple pairs, and 3) resellers taking advantage of the loopholes.

People may say that I am just some bitter dude and that I have to move on, but that’s not the point. The point is that Titan made mistakes with timing the release of their app with a hyped (or how I think it is locally) without polishing the rules and mechanics. The old TPC system was doing relatively fine and I don’t understand why they decided to shake things up, causing unnecessary commotion like this.

I really, really hope the guys over at Titan learned their mistakes and make sure to not repeat them again for the next hyped release.


Ps. Dear Titan, please bring back my old account. I’m no reseller; I’m just a dude who loves sneakers.

Duey Guison

Duey Guison

While he is a tech writer, sneakers is his main passion.