The next Kanye West and Virgil Abloh in sneaker culture?
If you are one of the lucky ones who copped the Travis Scott Air Jordan 1 High OG over the weekend, you should be aware that resell prices for Travis Scott’s fourth collab pair with Nike has gone through the roof. Based on data from StockX, resell prices for the Travis Scott Air Jordan 1 High OG are somewhere below the $900 mark or roughly Php 45k when converted.
The high resell prices is not limited to the Air Jordan 1 High: the same goes for Travis Scott’s Air Force 1 Low (both colorways) and Air Jordan 4.
Are Travis Scott’s collabs worth the hype? Based on the sneakers he was worked on with Nike (along with a few friends and family pairs—some of which are part of Big Boy Cheng’s collection), La Flame’s designs are well thought of—whether it may be the interchangeable metallic Swooshes on the AF1 Low, the reverse Swoosh on the Air Jordan 1 High, or the simple Cactus Jack branding on all of his sneakers.
With Kanye West as one of his influences (he did sign a deal with Kanye West’s GOOD Music back in 2012), it is not surprising for Travis Scott to do both music and fashion at the same time—and be successful with it. His third album Astroworld became his big break thanks to singles like Sicko Mode, and his shoe (and apparel) collaboration with Nike prove that he is a multihyphenate on his own. Not to mention, his association with Kylie Jenner (who he has a daughter with) further cements his popularity in both music and fashion.
The hype for Travis Scott’s collaborations is proof that musicians can transition to fashion and be successful at it. Aside from him, there’s Donald Glover for adidas and Tyler, the Creator for Converse—both of which have made collabs that were talked-about in the sneaker scene.
Can Travis Scott join the ranks of Kanye West or Virgil Abloh as the next sneaker star? Only time will tell. For the meantime, let’s sit back and wait for La Flame’s upcoming sneakers and see if they will hold the same hype.