Don’t even call them as the next NMD
It is happening: four years since the Yeezy brand transferred to the Three Stripes, adidas is slated to produce a ton of Yeezy sneakers for this years. 30 models to be precise. That’s quite a big number considering back in 2015, there were only 8 models (two were from the now-missing Yeezy Boost 750 and four were from the first version of the Yeezy Boost 350). This month alone, we are expected to have three releases already—the “Inertia” Yeezy Boost 700, “Hyperspace” Yeezy Boost 350 V2, and “Geode” Yeezy Boost 700.
There have been several debates if the Yeezy hype is dead, and while we have written an article about the said topic, not everyone is convinced. To see for myself, I dropped by adidas’ store in Bonifacio High Street on the day the “Hyperspace” Yeezy Boost 350 V2 dropped. My speculation was still true: even at 1 in the afternoon, there were still lines outside, all waiting and hoping to score a pair of Yeezys.
The hype is definitely not dead. I say that with conviction because that is the kind of lines one would encounter in a retro Air Jordan release during the early 2010s—at a time where there was no such thing as raffles. Even if it is not applicable to Yeezy releases abroad like in Taiwan and Japan, there is still a considerable amount of hype for them in the Philippines.
And don’t even call the Yeezys as the next NMDs: the Yeezys cater to a different market given their higher than usual price points. While it is expensive as a regular, mainstream sneaker, the Yeezys are considered to be “affordable” as luxury sneakers. Even at resell prices, Yeezys are still more affordable than sneakers from luxury brands like Louis Vuitton or Gucci.
For reference, Louis Vuitton’s Runner sneaker will cost you around Php 54k—that price can get you two pairs of Yeezy Boost 700s instead. Gucci’s popular Ace leather sneaker costs around Php 30k—that is still more expensive than the average resell price of most Yeezy Boost 350 V2 sneakers.
Will the Yeezys maintain its staying power? I’d say yes, especially since they cater to a rather unique market: those who want the appeal of a luxury sneaker but prefer one made by a mainstream consumer brand.