Another take at the “what the” concept

The “what the” concept in sneakers is more than just being loud: this type of concept combines different designs and patches them up together to create one unique-looking sneaker.

For Nike and Atmos’ approach to the concept, they decided to layer the patchwork of different Nike Air logos (in different colors of course) beneath a translucent overlay.


While the uppers on this collab pair are wild, Nike went for a slightly conservative approach for the midsole and outsole: white for the former and a mix of magenta and light blue for the latter.

There’s no word regarding the release date, but rumors point to a March release to coincide with Air Max Day.

Duey Guison

Duey Guison

While he is a tech writer, sneakers is his main passion.