For 2018, the sneaker hype is leaning towards chunky dad sneakers like Fila’s Disruptor II. Gone are the days when people would go bananas over NMDs, Ultraboosts, or even Air Jordan retros. For the latter, supposedly hype pairs such as the Air Jordan 11 Low “Cool Grey”, Air Jordan 3 OG “Black Cement”, and Air Jordan 1 OG “Shadow” sat on shelves for a few days.
While they have their advantages (Air Jordan fans can cop a pair without paying resell prices), some sneakerheads like to ask: Is Jordan brand cooking up something to stay in the sneaker game?
Lately, photos of an Air Jordan 7 Low was shared on Instagram by Jordan Brand Energy Design Frank Cooke.
Both shoes sport a midsole reminiscent of the OG pairs while having a low-cut upper dressed in vibrant colors of Bright Concord and Taxi. The former comes with a nubuck upper, while the latter sports a full-grain leather upper.
A little backstory: the Air Jordan 7 Low made its appearance almost a decade ago in the form of sample pairs. They never made it to retail, which is why it is interesting for Jordan Brand to dig through their archives for potential retail pairs.
Aside from the two aforementioned pairs, Jordan Brand will be releasing a low-cut version of the OG “Bordeaux” colorway.
Check out the official pics of the @Jumpman23 Air Jordan 7 Low NRG dropping in a Black/Light Graphite/Midnight Fog/Bordeaux colourway.
The pair is set to drop soon and will retail for $140.
Will you be copping a pair?#NoMoreSecrets 🏴 pic.twitter.com/v2a7vg63qu
— py_rates (@py_rates) July 30, 2018
While it is interesting for Jordan brand to be a bit creative—going beyond releasing new colorways of their legacy pairs—the question remains: is this move enough to make Jordan brand relevant in the sneaker game for 2018?