It’s all over in the news: Nike is confirmed to bring back the Air Jordan 4 “Bred” in 2019 in Nike Air OG treatment. The sneaker, which is best known as “the shot” (in reference to Michael Jordan’s game-winning basket against the Cleveland Cavaliers in 1989 during Game 5 of the Eastern Conference First Round), will attract sneakerhead enthusiasts like me for sure.
Just like the Black Cement 3 OGs that released this year, the Bred 4 OGs is another iconic sneaker from Jordan Brand, and news of re-releasing them in OG form will definitely excite a lot of people. Excitement aside, there are a few things I want Jordan brand to focus on once they release them in 2019:
I had the Bred 4s back in 2012 and to be honest, the quality was really, really bad. At a price of Php 7.5k back then, the shoe had paint chippings with just two wears alone! Not only that, my personal pair experienced a plethora of sole separation problems after a year of use.
Since then, Jordan began to step up its quality control since the remastered program in 2015, and while they are still a hit-or-miss in delivering quality shoes, they keep on improving ever since. The 2018 Black Cement 3 OGs are definitely an improvement in this department, and I hope to see the same for the 2019 Bred 4 OGs.
More pairs for the public
Since the release of the 2016 Space Jam 11 OGs, Jordan brand made sure to keep up with demand by increasing production numbers. I’m sure resellers will hate this, but having more pairs out there would mean more opportunities for people to actually have a pair, without going to all sorts of shenanigans like RSVPs, Raffles, etc.
On a personal standpoint, these are the kind of pairs that should not be considered a limited release. In fact, making them a “super GR” (or General Release for those not familiar) should not hamper them for their iconic status. If you can easy access to other iconic sneakers like the adidas Superstar or the Converse Chuck Taylor, I’m sure Jordan Brand can do that for the Bred 4 OGs.
Practically every brand has been hiking up prices for their shoes every year. Back in 2011 when I started buying sneakers on my own, Air Jordan retros would retail for Php 7.5k. Nowadays, most Air Jordan retros would retail for around Php 9.5k, with the Black Cement 3 OGs retailing for Php 9.9k. The price is very steep for a retro model (modern sneakers like the VaporMax is priced at around Php 9.5k), and even as a sneaker enthusiast, I find it a bit hard to fathom on buying them for that amount.
For 2019, I hope that Jordan brand finds a way to lower their sneaker prices and make them more affordable to the public. It’s not impossible either, as Nike was able to lower the prices on the KD9 to $150 from the $180 pricing on the KD8. If Jordan brand wants to attract a bigger audience, they can do that by being fair with their prices.