This pretty much paints a picture of the latest designer collaboration for fast-fashion retail mogul, Hennes & Mauritz also known as H&M. With Erdem Moralioglu as this year’s big designer collab, we can expect happy fashionistas walk out decked in bold floral-designed paper bags.
Edrem, known for his mastery of the feminine silhouette, also loves to infuse anything and everything with a floral touch. Much of his main collection features a burst of spring in every dress he ever crafted, and this would, obviously, bleed through his H&M collab designs –even up to the menswear collection.
We were lucky enough to peek behind the curtain and check some of the collections out during their VIP selling event and it looks like another win for H&M! Check out some of the photos below.
If you’re still not convinced, here’s award-winning director Baz Luhrmann (Romeo and Juliet, Moulin Rouge, The Great Gatsby) enthrall you with the sensuality of the new collection.
ERDEM x H&M Collection is available at H&M SM Makati Branch only and for a very limited time. If you’ve ever wanted luxury-designed products without paying top dollar for it, this is the best opportunity to do so.
More on the Erdem x H&M Collection: