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Travel to Toms and Help Out

By October 26, 2014 November 30th, 2014 No Comments

It’s the weekend again and the malls will be buzzing with pre-Christmas sales and various store launches. We had a big one just last week with the crazed public’s warm reception to H&M’s flagship store opening in the Philippines.

Kicking off the 3-Day Mega Sale last weekend at the SM Megamall, throngs of Filipinos witnessed the opening of the 3-floor shop-till-you-drop fast-fashion brand to a roaring frenzy. The lines were long and the people were ecstatic and fashion has worn over the public like nothing you’ve ever seen before.

But while that’s happening, a relatively tiny but significant store humbly opened alongside the Swedish multinational fashion retail giant. TOMS, the fashion brand founded on the principles of social-responsibility and helping less fortunate communities, has opened their flagship store in SM Megamall Fashion Hall last October 17, 2014.

TOMS now open to help you help others. :)

TOMS now open to help you help others. 🙂

In 2006, TOMS founder Blake Mycoskie (who also happens to be a finalist in the Amazing Race Season 2) befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. This sparked TOMS’s selling principle called One for One.

One for One literally means that for every shoe that you purchase from TOMS, the company gives one pair to a child in need somewhere across the globe or even within the Philippines. Realizing that One for One could serve other global needs, Blake launched TOMS Eyewear in 2011 to help restore sight to people in need with every purchase of TOMS Sunglasses and Optical frames. In 2014, TOMS Roasting Co. launched with the mission to provide clean water to communities in need with the purchase of premium coffee (and yes, folks, the coffee is amazing).

TOMS shares interesting data about their One for One mission throughout the store

TOMS shares interesting data about their One for One mission throughout the store

 

In need of eyesight

In need of eyesight

 

A person gets pescription glasses + surgery + eyewear medication for every TOMS Eyewear purchased

A person gets prescription glasses + surgery + eyewear medication for every TOMS Eyewear purchased

 

This Coffee Cup gives out 20 Liters of Clean Water. A bag ensures someone receives a week's worth of clean water.

This Coffee Cup gives out 20 Liters of Clean Water. A bag ensures someone receives a week’s worth of clean water.

 

While the cause of the brand is important, people really line up to TOMS for their shoes. Ranging from slip-ons to laced-up and even boot-cuts, TOMS has everything for everyone – even the kiddies.

 

Are these not the cutest?! D'aawwww! Oh and each pair sold also gives a child somewhere a pair of new shoes. ;)

TOMS for kids! Are these not the cutest?! D’aawwww! Oh and each pair sold also gives a child somewhere a pair of new shoes. 😉

 

I was able to try one of their signature shoes – the Alden Cordones and I must say, this is one canvas sneaks I wouldn’t mind bring along my travels. Compared to regular sneakers, TOMS shoes are amazingly light on the feet. The hidden elastic bands create a snug fit on your feet that you can opt to wear them without laces while the rubber sole cushions your foot in chaussure heaven!

 

Classic Cordones

Classic Cordones

Even the soles remind you of what TOMS is all about.

Even the soles remind you of what TOMS is all about.

The material was so versatile that I actually had it hand-painted during the event! Mind-blown artistry right there.

The material was so versatile that I actually had it hand-painted during the event! Mind-blown artistry right there.

Here's another look by artist Joshua Lumain of Crow Customs

Here’s another look by artist Joshua Lumain of Crow Customs

He also worked on another friend's TOMS. Wild!

He also worked on another friend’s TOMS. Wild!

 

The same design aesthetic is applied to pretty much every other footwear that they have in store and, yes, this means even their Wing Tip Oxford is light and comfy.

 

Uber-stylish Oxfords. Tradition just had an upgrade.

Uber-stylish Oxfords. Tradition just had an upgrade.

Oxford, Boots...

Oxford, Boots…

...and limited edition TOMS Flagship-exclusives are all well crafted and curated fashion wear that cares. ;)

…and limited edition TOMS Flagship-exclusives are all well crafted and curated fashion wear that cares. 😉

 

While the prices are a bit steep (4-5k for men’s shoes and around 7-8k for sunglasses), TOMS’s One for One philosophy makes this a worth-while endeavor and a cause that’s worthy support. After all, they can only keep giving if you keep buying.

TOMS’s flagship store is located at the 3rd level of the SM Megamall Fashion Hall.

Check TOMS out on their Facebook Page: www.facebook.com/TOMSphilippines

Oh and check out Crow Custom’s Page as well: www.facebook.com/crowcustomsmnl

Colin Chan

Colin Chan

All-around geek, Colin stretches his passion for fashion and fragrances (really, he's an addict). A once regular contributor for Unbox, he's jumped from site to site and juggles Ungeek.ph as well as Unpacked.ph. In his off time he scours through mounds of websites, youtube reviews and ads that talk about perfume (that's when he's not busy gobbling up TV series, movies and videos games left and right).