Ahh…February, ze love month! Month of hearts and flowers and everything that’s dainty and quaint. This is also the month where Amouage, the prolific global perfume house based in Oman, decided to launch their latest floral scent in the Philippines: the lovely Lilac Love.
Last Friday, Feb 3, I was privilege to be invited to the VIP selling at the Art of Scent Resorts World Manila where the multi-brand store was transformed to Amouage’s own floral garden of sorts where Lilac Love sits center-stage.
The light purple offering from Amouage is the first from its Secret Garden collection. Sweet, slightly sensual and super comforting, Lilac Love is pure bliss to the olfactory senses. But before we go into that, the packaging of Lilac Love is something to take note of as well!
As always, the presentation of Amouage is exceptional! A bit of a departure from the older releases where the wooden box is lifted from the top, Lilac Love follows the same box-type from Sunshine Collection. The bottle rests on a soft foam-like crevice for added structure and bottle safety.
The cap still resembles the Grand Mosque and at the tip of this white gold-plated magnetic little dome sits an amethyst-colored Swarovski crystal. Simple. Elegant. Magnificent.
For the scent itself, Lilac Love breaks from Amouage’s usual offering – perfumes steeped in exotic oriental nuances with the enigmatic oud, smoky incense and luscious-balsamic myrrh. Lilac Love is light yet deliciously creamy!
Top notes harnesses intense floral accord with Lilac Accord, Heliotrope, Gardenia and Peony before it drops to its creamy gourmand heart. It’s interesting to note that because it is impossible to extract the scent of Lilac, Amouage had to recreate the scent artificially by masterfully combining various proprietary notes to form that nice violet flower.
Heart note is where things get preeetty interesting. The gourmand is played out with Tonka and Cacao mostly while the Orris (from the root of the Iris Plant) helps keep the two in check. The heart note leads beautifully to a nice powdery-sweet finish with Sandalwood, Vanilla and Patchouli (to add just a tiny bit of earthiness to the whole concoction).
The imagery for Lilac Love feels like you’re having a dainty morning snack with sweet cakes and pastries amidst a beautiful spring floral garden. The floral and gourmand mix also makes this scent very relaxing. If you want to go the super gourmand route, the scent (especially towards the dry down) makes you feel, as silly as it sounds, like you’re sinking in a giant marshmallow bed.
Amouage is known to create powerful and complex scents and Lilac Love is no exception. Even without thick notes of incense, oud, amber, opoponax, and musk, Lilac Love performs pretty beast-like at least for the first couple of hours. Longevity-wise I easily get more than 7 hours on this. On paper, the scent lingers for about a week before it starts to dissipate. Yes folks, 1 week.
Overall Lilac Love is a dream. While marketed towards women, guys shouldn’t be put off to try this baby out. It’s complex enough to “be” an Amouage but light enough to be inviting. I think it’s a great introductory bottle joining the ranks of Reflection, Sunshine, Dia Man and Jubilation XXV as great fragrances to get your nose started on a perfume house you can definitely fall in love with!
Lilac Love is available in all Art of Scent boutiques and costs Php 16,640 for a 100ml EDP bottle (Lilac Love retails for $440 or roughly Php 22,000 on their official website).