November 3 Wednesday Night – 10pm, SM Makati
The mall floor is clearing of the usual metro day hustle with people trying to catch their last commute on the train or passing through the SM Mall towards the jeep and bus station. While the end of the work day signifies rest and relaxation for most, a throng of smartly dressed people were congregating to the wild urban jungle beats inside SM Makati’s H&M branch – like animals to a watering hole.
As it turns outs, that’s exactly what H&M wanted as they launch and celebrate the much awaited collection from the Kenzo X H&M collaboration.
This capsule collection is the latest in the long tradition of fast-fashion retailer, H&M and their fashion house of choice for the year. This is also the 3rd year I’m exposed to the collab collections and I must say, 3rd times’ the charm.
As with the past collabs the rules of engagement are very similar. You go in, grouped in batches of 20s and you all have 10 minutes to shop the collab floor. For this year, you’re only allowed a maximum of 1 piece of a particular item during your turn. Meaning if you want to buy more than one sunglasses, you’ll need to ask a friend who’s also there with you to carry the said sunglasses and forfeiting his chance of buying one for himself. It makes everything fair and prevents people from hoarding a particular item set.
Unlike the Balmaination collaboration (Balmain x H&M) last year, the VIP private sale happened the night before the actual public launch of capsule collection. Models, celebrities and fashion personalities flocked the Makati branch and tried to get a piece from this superbly colorful and zany collection.
While waiting for their batch to be called, dancers and personalities in full Kenzo X H&M gear entertained guests. Never-ending canapés and drinks were going around and the DJ was mixing some sick retro dance sets.
We got in a bit late (event started at 9PM) so we got pushed to one of the latter batches (Batch 10 or 11, I believe) and we were only able to get a couple of accessories like socks, and the men’s animal print scarf (well, not sure if it files under menswear).
This only meant one thing, *groan*, we had to line up again immediately to be able to get into one of the earlier batches during public launch day. No going home for me then, okay, fight!
November 4 Thursday Morning – 5:00am, SM Makati
With barely an hour of sleep, me and my friends pulled ourselves to go to SM Makati to line up. Unlike the past 2 years, the H&M branch at SM Makati is now a venue for the collection (previously you can only shop the collab collection at H&M SM Megamall).
We’re not sure if people were aware of this because when we lined up at 5 in the morning (very late for our standards) we miraculously got in the first batch of shoppers! I believe we were the 10th person in line. Woo-hoo!
Even until 9am when we were finally let in SM Makati premises, the line didn’t build up as much as we thought it would compared to Balmain x H&M or the super crazy lines of Alex Wang x H&M collab last 2014. The best thing about not having a huge line after us is, if and when people on the first batch decided that they wanted more time and opportunity to shop, they can simply line up and do it all over again (which a lot of people did, fyi).
The collab section is now twice the size of what it was during the VIP area and we’re now shown the full collection here.
10 minutes and a few edits later, we were left with this. Tadaaa~
(Also, ladies and gentlemen, I’m officially broke. :p)
Suffice to say, the Kenzo x H&M collab shopping experience ran much smoother this time around. With stocks also offered in H&M Makati, lines were easily managed and everyone (mostly) got what they wanted. Kudos to the H&M Philippine team for organizing such a smooth event, we heard things were quite more intense elsewhere. Source 1 2
In fact when we checked H&M SM Megamall last Sunday there were still a lot of wares left. Majority are for women but I was surprised to see quite a bit of menswear still on the rack.
The Kimono jackets still have all the sizes last Sunday. If you want to own one particular piece of iconic item, you may want to consider that. That screams high fashion! 😉
Caps and accessories are still in abundance
There were about 4 large totes still up for grabs. Even though the design mimics that of a the Kenzo paper shopping bag, this is actually a really well crafted full leather tote bag with amazing detailings. Retails for Php 10,990, I believe — but it’s huge.
If you want something a liiittle bit more quirky, these pink tiger-striped boots might tickle your fancy.
Or you could switch it up with this all red ensemble– sandals, long socks, sleeves, beanie and earrings.
At the end of the day, if you haven’t had the chance to check out these one-of-a-kind collection, you kinda owe it to yourself to visit either H&M SM Megamall or H&M SM Makati before they pull everything out.
C’mon, unleash your wild side. Welcome to the Kenzo x H&M urban jungle.